BRANDING
Declaration of the brand’s strategy and unique market value to drive crowdfunding.Encompassing corporate purpose, community mission, key product positioning and success proof points.
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The expressive world for Nothing’s first smartphone, Phone(1). Messaging framework, naming, tonality and tagline was used across all comms.
Its editorial, yet stripped-back identity was a strong point of differentiation from other tech competitors.
Centred around the idea of Instinct, and removing unnecessary barriers. Product features focused on storytelling; the emotional benefit for the end user.
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Focusing on maximising clarity for those with little to no expertise in tech.
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Beautiful, editorial-led imagery defines Nothing’s social media visual identity.
🔗 View Campaign Guidelines hereThe conceptual messaging framework for Ear(stick), highlighting its unique design and USP of comfort.
Tagline and product messaging tied in with the visual campaign, revolving around lightness and a purer listening experience.
🔗 View Product Page hereCompelling guide to Ear(stick) for external reviewers and publications, justifying and creating desirability around the unusual form factor.
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Defining the total editorial rebrand of luxury haircare brand SHHH, along with key product positioning and taglines.
Creating a perception of the brand as science-led and results-driven to differentiate from other luxury competitors.
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